About Ben and Karen from Original Wedding Tea Towel.
In December 2009 Ben and Karen got married. Ben's a designer so was under huge pressure
to come up with a cool idea for the invitation. After about 20 failed attempts they finally hit
on the idea of doing something people could keep, (after all, why spend all that money on something that people are only going to throw away), so perhaps, oddly, they decided
on doing a tea towel.
Eventually, they created the original Whale design and got it to print, then we came to the day
of sending them out. Waiting for people's responses was quite terrifying, we were worried it was going to be met with a blanket 'WHY?', but really, it couldn't have been further from the truth. People seemed genuinely blown away by them and the feedback was totally amazing.
Anyway, they got married and when the dust had settled they both thought maybe the idea
was good enough to make a little business out of, so that's exactly what they did. They've
taken orders all over the UK and sent out loads of samples, OK, they're not the next
Microsoft, but as a cottage industry it ticks over nicely.
Our experience in marketing (Karen was a Senior Project Manager at BBH and Ben,
Creative Director at a Citizen Design) means they can use their professionalism to make client feel
at ease, and this is backed by the creativity to keep coming up with new designs.
People always ask "why don't you do mugs, coasters, or sell the idea to schools, and
playgroups" but we're not going to diversify in that way and lose focus. The strength of
the product and of it's targeting is its niche; it's a specific type of product for a specific type
of customer at a specific time in their lives and the smaller that target the more likely we're the
only ones that can hit it.
It's a simple idea that appeals to the kind of interesting people we want to work with,
and a business that's growing up with a working motto to 'design every invite as if we're
designing our own', that way we know the finished products are created with love and attention.
Don't forget to 'Like' us...
If you'd like to speak to us directly then please call Karen on 07739 034 331
or email directly at karen@weddingteatowels.co.uk
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