Building Global Brands.

Honestly this was a 3 year rollercoaster and something that I’ll never forget. The achievement that I felt when the doors finally opened and thousands of teenagers streamed onto Main Street was one of pure joy.

My job was huge, I had to brand and market an event that had never existed before, I had to sell tickets, to build a visual world, create a voice for a brand, and give us a platform to take HelloWorld global. The pressure was real, the results unforgettable.

Brands within a brand.

HelloWorld was a living breathing world, it was a street within an arena with shops, studios and catwalks, as well as a main stage with a variety show on it, and every single thing needed a brand. Every cupcake, shopfront, newspaper and show segment, and it all had to work within the main HelloWorld brand to give the world real-world flavour and depth and immerse the audience.

Brands within a brand.

HelloWorld was a living breathing world, it was a street within an arena with shops, studios and catwalks, as well as a main stage with a variety show on it, and every single thing needed a brand. Every cupcake, shopfront, newspaper and show segment, and it all had to work within the main HelloWorld brand to give the world real-world flavour and depth and immerse the audience.

Evolving, and Growing With an Audience.

HelloWorld as a commercial brand can never stand still, it needs to both grow with its audience while still keeping its identity at its core.

The brand continues to develop, build and iterate, now into it’s third generation, bolder, older and even more creative than ever before.

Evolving, and Growing With an Audience.

HelloWorld as a commercial brand can never stand still, it needs to both grow with its audience while still keeping its identity at its core.

The brand continues to develop, build and iterate, now into it’s third generation, bolder, older and even more creative than ever before.

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