So the new Bisto advert wants us all to get together for one night a week, all sit at the table and eat ‘proper’ food, with a ‘proper’ gravy. Take a look below if you haven’t seen it already.

Well guess what? Most people I know do that already, when they can, and Bisto is not ‘proper’ gravy, I’ve seen Karen make proper gravy, it’s it’s way too much effort, to bother with.

What really annoys me about this advert is its misguided attempt to make ‘Britain better’, by striking a simple concept into the homes of broken Britain. An idea so utterly inane it could only have come from a advertising executive, a concept so pointless and patronising that it comes out of nowhere, based on nothing but a whimsical notion of how much better life used to be, the idea that we’d all be happier if dad came home from work early and had dinner at the table.

Well fucking guess what, dad would dicking love to come home early and eat with his family, but he’s busy earning the money for the morally engrossed gravy they’re all busy eating. So don’t make him feel bad for putting your shitty product on his own table, and not being there to enjoy it.

You know what Bisto, most people are sitting at the tables and eating ‘proper’ dinners, but if they’re not, it probably, is because they’ve got something more important to do, it’s because it’s 2012, times are hard, people have to work when the work is and sometimes that’s at tea time, so get off your high horse and stop preaching to England like you’re some kind of moral compass for all families. Your a corporation that makes gravy, we don’t need you to tell us what to do, we just need you to make some fucking gravy granules we can pour over our shitty teas.

Speak to Citizen about, not being patronising, gravy and swearing in blogs. Call to action of the year?



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