Robbie Williams Merch | 2022-Current

For more than five years, I've collaborated closely with Robbie Williams and his team, engaging in a diverse array of projects. From brainstorming innovative concepts to refining brand identities, our work has evolved to encompass clothing and merchandise ventures. Notably, the XXV tour of 2022-23 traversed the globe, marking Robbie's remarkable 25-year solo career milestone. I had the privilege of crafting a merch line that honored his journey, drawing inspiration from his graphic legacy while infusing a contemporary aesthetic.

Deliverables

• Merch Design
• Asset Design
• OOH Advertising

Of course however good the merch is nobody is going to buy it if nobody knows about the tour, so we did some advertising as well. Probably best right?

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