A Complete Brand Story.
Wype was a brand built from the ground up, logo, guidelines and site. A perfect kind of brief, from a creative client that wanted a sharp, simple identity for a busy and growing industry.
Simple, Clean & Friendly.
WYPE as a brand has very strong eco principals and is something I’m personally very interested in. From the beginning I felt a connection to the brand, having children myself and understanding the burden of Wet Wipes, and the damage they do to the environment.
In the beginning I spent a long time understanding the product and getting to know the owners and team behind the product. Their ethos had to sit at the core of the brand, and above everything else the message of ‘an eco-friendly alternative’ had to always punch through.
Extreme care was take with the product brand, and label design to make sure we never sacrificed messaging over asthetics, and a bold, beautiful brand was born.