Wype

A Complete Brand Story.

Wype was a brand built from the ground up, logo, guidelines and site. A perfect kind of brief, from a creative client that wanted a sharp, simple identity for a busy and growing industry.
Wype
Wype
Wype
Wype
Wype

Simple, Clean & Friendly.

WYPE as a brand has very strong eco principals and is something I’m personally very interested in. From the beginning I felt a connection to the brand, having children myself and understanding the burden of Wet Wipes, and the damage they do to the environment.

In the beginning I spent a long time understanding the product and getting to know the owners and team behind the product. Their ethos had to sit at the core of the brand, and above everything else the message of ‘an eco-friendly alternative’ had to always punch through.

Extreme care was take with the product brand, and label design to make sure we never sacrificed messaging over asthetics, and a bold, beautiful brand was born. 

Wype
Wype

All new brands start off as a blank sheet of paper.

A blank piece of paper is a double edged-sword, it’s ‘nothing’ as much as the potential of ‘anything’, it can be inspirational, and intimidating depending on what mood I’m in, but in reality I never start with a totally blank piece of paper. From the moment I hear the brief ideas begin to form, are quickly discarded, discussed and developed. Sometimes these quick win ideas are terrible and sometimes they’re a perfect fit, but the start of this process is always the richest and most exiting.
Wype
Wype
Wype
Branding Startups 
Wype
UI & App Design 
Wype
Big Brand Experience 
Wype
Global Entertainment Brands 
Wype
Brand Director Roles 
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Deep Creative & Illustration 
Wype
TV Credits & Animation 
Wype
Logo & Brand Creation 

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Wype